Overview
The organization has worked on a limited budget, and therefore could not afford to hire professional design services. Everything they had produced was entirely done by in-house creatives that were a part of their organization. From the mugs to their cards, and even their logo and website, all were created by their own artists.
Mission
The doctors needed a more professional branding experience, and though I worked in a group to develop their new logo design, I was entirely responsible for the design of their merchandise, and website.
Vision
The doctors are not limited to the visual arts, they also participate in the performing arts. Some play instruments, others are ballerinas, gymnasts, and poets. With a varied collection of creatives in their organization, we needed to develop an identity that respected all forms of creativity along with strong merchandise that was functional and could be used for more than just brand recognition.