Branding

Through my approach, I seek to communicate a brand’s true narrative with tools like shape, color, typography, and imagination.

View the selection of projects below to gain an understanding of my process.

Vené

2020 | Personal Business Branding
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Doctors
Who Create

2020 | Merchandise & Web Design
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Elevar

2021 | Rebranding Project
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BICRV

2018 | Personal Branding
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Homestyle

2021 | Duo Logo Redesign
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Gendered Design Studies

2020 | Personal Branding
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Camden
Fireworks
Art Gallery

2020 | Logo Type Redesign
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Advertising For Brands

2021 | Brand Advertising Excercises
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Vené

A massive storm, with a death toll higher than that of Katrina, hit Puerto Rico in September 2018. This force of nature was hurricane Maria, and it killed over 3,000 United States citizens. However, rather than headlines describing us as a people in need, I only saw phrases like “foreigners”, “immigrants”, and “freeloaders” to name a few.

People here in the states did not realize we as Puerto Ricans, like them, were in fact United States citizens. This massive ignorance was further empowered by the many tweets and discussions by Donald Trump, who disrespectfully stated

“Puerto Rico is one of the most corrupt places on earth.”

I was distraught as a Puerto Rican. I was infuriated as a Latino. I was driven as a graphic designer. This harrowing series of events led to my creation of Vené, an online store dedicated to the representation and education of Latin culture, beginning with Puerto Rican culture.

Mi Isla se Levanta

2019 | Hard Enamel Pin
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La Diosa Encantada

2020 | Vector Illustration
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La Bandera Encantada

2021 | Hard Enamel Keychain
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La Diosa Encantada Caribe

2021 | Vector Illustration
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Motion Graphics

Through my approach, I seek to communicate a brand’s true narrative with tools like shape, color, typography, and imagination.

View the selection of projects below to gain an understanding of my process.

Puerto Rico Matters

2018 | Motion Graphic of U.S. response to Hurricane Maria
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A massive storm, with a death toll higher than that of Katrina, hit Puerto Rico in September 2018. This force of nature was hurricane Maria, and it killed over 3,000 United States citizens. However, rather than headlines describing us as a people in need, I only saw phrases like “foreigners”, “immigrants”, and “freeloaders” to name a few.

People here in the states did not realize we as Puerto Ricans, like them, were in fact United States citizens. This massive ignorance was further empowered by the many tweets and discussions by Donald Trump, who disrespectfully stated

“Puerto Rico is one of the most corrupt places on earth.”

I was distraught as a Puerto Rican. I was infuriated as a Latino. I was driven as a graphic designer. This harrowing series of events led to my creation of Vené, an online store dedicated to the representation and education of Latin culture, beginning with Puerto Rican culture.

Judy Chicago's The Dinner Party: Malika Favre Entry

2021 | Malika Favre Place Setting Design
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A massive storm, with a death toll higher than that of Katrina, hit Puerto Rico in September 2018. This force of nature was hurricane Maria, and it killed over 3,000 United States citizens. However, rather than headlines describing us as a people in need, I only saw phrases like “foreigners”, “immigrants”, and “freeloaders” to name a few.

People here in the states did not realize we as Puerto Ricans, like them, were in fact United States citizens. This massive ignorance was further empowered by the many tweets and discussions by Donald Trump, who disrespectfully stated

“Puerto Rico is one of the most corrupt places on earth.”

I was distraught as a Puerto Rican. I was infuriated as a Latino. I was driven as a graphic designer. This harrowing series of events led to my creation of Vené, an online store dedicated to the representation and education of Latin culture, beginning with Puerto Rican culture.

Escape

2018 | Kinetic Typography from Patty Jenkins' Wonder Woman 2017 Film
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Wonder Woman has been my favorite superhero since I was a child. Even so, I did not create artwork based on her. I never felt like I was capable of producing anything that would be good enough to reflect what the character meant to me.

Since studying design, I discovered new means of self-expression, and motion graphics is one of the most interesting mediums that I would love to learn more about.

In this project, I pay homage to the escape scene of Patty Jenkins’ Wonder Woman film. I illustrate the scene through a combination of color, transition, and minor motion effects, as well as kinetic typography.

Web Design

When I first arrived at Hopeworks N’ Camden, it was for a graphic design internship. That turned into a web design internship, which led to my future position as the lead designer at Sagapixel.

Much of my professional design experience lies in the work I did there, which was primarily on websites. Though I want to represent that I can do far more than just web design, I still enjoy the experience and want to show some of the best websites I had the privilege to design and build.

Doctors Who Create

2020 | Website Design & Prototype
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The Doctors Who Create are a group of creative healthcare providers who seek to find creative ways to combine their artistic hobbies with their approach to patient care.

The doctors came to my team in need of a website and logo redesign, merchandise design, and a specific place to list their weekly podcasts.

In this project, I designed the website by myself, and then the merchandise with elements from my team under the direction of Chris Myers.

If you would like to view the XD link to the design mockup, please click here.

Sagapixel

2019 | Website Design & Build
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When I think of Sagapixel, I experience nostalgia and a fondness like that of an old alma mater. Memories of my earliest exposure to professional design experiences stem from this small independent SEO-focused online marketing firm.

Sagapixel was my very first paid position as a graphic designer, and I will never forget the time I had there with Frank Olivo (CEO) and my coworker Roger (I used to call him ‘roger! roger!’ like the droids from Star Wars.

One of my favorite projects was redesigning the Sagapixel website for a modern audience. The goal was to craft an experience that would better reflect the quality services and dedicated approach to every project that Frank ensured.

I took a lot of chances here with layered opacity effects over images in the footer, moving elements along the body of pages, and motion banners in above-the-fold sections of every page.

Wall Street Dermatology

2019 | Website Design & Build
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I am a sucker for white. White color, white space, and the opportunity to craft an elegant experience. On Wall Street Dermatology’s site, I took the time to guide users towards a feeling of elevated expert care.

When you are trusting someone with your health, especially with a scary diagnosis looming, peace of mind and trust are imperative to communicate to the target audience.

Through a combination of before & after treatment examples, a lighter neutral color palette, and confident body copy from the expertise of Dr. Tzu, I delivered a website comparable to the quality services found at Wall Street Dermatology

MSW Law Group

2019 | Website Design & Build
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Designing for attorneys can be daunting. You have to be aware of the copy, the legalities of whatever images you use, and ensure no false advertising or models appearing as attorneys in stock images and such.

It is a designer’s minefield honestly since you can make so many mistakes in a myriad of ways that could cost your client some serious money. The pressure of not messing it up is constant from the initial mockup phase, down to the wire at debugging.

All of these ‘hazards’ are what made designing this site a fun experience!

Lourdes Radiology

2019 | Website Design & Build
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Lady of Lourdes presented my biggest challenge in website design at the time. Lourdes required a website for their radiology services, in addition to many pages to serve their ‘Women’s Center’, ‘Diagnostic Radiology’, and ‘Interventional Radiology’.

It turned into the largest website I ever designed and built, and I am happy with the outcome of the project.

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