Advertising for Brands

ADVERTISING FOR BRANDS is a combination of ideas, colors, and identities, culminating in market-based advertisement design.

Hunts Study

Upon researching the Hunts website, there is a heavy emphasis on their method of peeling tomatoes via steam power rather than through the use of chemicals.

“We peel our tomatoes with FlashSteam instead of chemicals, which means no chemical by-products go back into the earth.”

Given their stance to provide a more natural selection of tomatoe based products, I chose to focus on that simple truth. “Always natural. Never modified.” I then selected a photo of tomatoes via unsplash, grabbed their logo .png and created the simple but effective advertisement to the right.

Swiffer Study

Swiffer was a bit more of a fun project since I have not had many opportunities to work with a heavy green palette or animals. In this project, I chose to target troubled pet parents like my friends, and their feline companions. I made a play on the tendency for cats to bring chaos wherever they go, so it informed my approach within the copy.

I got a hold of this near-perfect image for my advertisement on Unsplash, and put this design together.

Bee’s Wrap Experiential Advertisement

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Purell Ad Campaign

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Purell became an absolute necessity in 2020 and people have come to associate it with a sense of security and safety. However, people (especially me) are tired of the fearful approach that companies have taken to marketing in this pandemic era.

People here in the states did not realize we as Puerto Ricans, like them, were in fact United States citizens. This massive ignorance was further empowered by the many tweets and discussions by Donald Trump, who disrespectfully stated

“Puerto Rico is one of the most corrupt places on earth.”

I was distraught as a Puerto Rican. I was infuriated as a Latino. I was driven as a graphic designer. This harrowing series of events led to my creation of Vené, an online store dedicated to the representation and education of Latin culture, beginning with Puerto Rican culture.

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