Doctors Who Create Website

DOCTORS WHO CREATE WEBSITE is a large design project to replace the existing DWC site for their 1000+ creative doctor users

Who knew Doctors could be so cool

After 96 Years of Firehouse Service, then a stint where it was converted into apartments, the antiquated building was then abandoned until it was restored into the Camden Fireworks Art Gallery where I happened to have my very first studio working space.

Camden Fireworks is a dedicated space for artists to both practice, and display their works for viewing and purchase. Here you can find monthly engagements open to the public like free painting classes for children, poetry nights, and live gallery shows to name a few.

Typography Study Foundation

In this project, I focused on maintaining the core elements of the gallery’s original branding. My goal was to emphasize these elements by replacing the custom font in the logo with an existing one followed by branding assets that incorporate the new font while furthering the branding experience.

I first practiced with other existing brands where the font carried all of the weight of their branding experience. Through experimenting with fashion house Balmain, I discovered the integrity of their existing font selection and the taste it implies as it associates with their clothing.

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Existing Website Presence

The existing website is difficult to navigate, the colors vibrate at times, and the copy gets lost for lack of contrast and legibility. 

Website Design

Overview

Established in 1990, the Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) is a not-for-profit organization devoted to promoting the advancement and economic growth of Hispanic businesses and professionals in the greater Philadelphia region. We accomplish this through educational programs, a broad range of services, and special events. The GPHCC proactively serves a diverse membership—consisting of entrepreneurs, Latino businesses, Latino professionals, corporations, and government—with the overriding goal of helping these critical constituencies capitalize on the many opportunities their diversity, enhanced by our Latino multicultural mix, offers.

Mission

To develop, promote and advocate for Hispanic business in the Greater Philadelphia region while encouraging the advancement and economic growth of the Hispanic community.

Vision

To be recognized as the premier resources organization and voice servicing Hispanic businesses as well as the major force of positive change in the Latino business community

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Brochure

The brochure presented an opportunity to play, experiment, and be a little extra. In this design, I represented the beautiful exposed brick from within the gallery as an accent design adorning the background while also leading the eye. I admit it can use some fine-tuning, but overall this was a fun asset to develop.

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