Graphic Design Illustration Storytelling Latin Art

Judy Chicago’s The Dinner Party: Malika Favre Entry

The Dinner Party Entry: Malika Favre

THE DINNER PARTY ENTRY: MALIKA FAVRE is a place setting that is also a frame highlighting the many gorgeously animated vector artworks by Malika Favre, culminating in her inclusion at Judy Chicago’s Dinner Party.

A Dinner Party Entry addition for women of the arts

Upon studying the women artists of the world like Berthe Morisot, Mary Cassatt, Artemisia Gentileschi, and Yayoi Kusama, I was introduced to Judy Chicago and her feminist work The Dinner Party.

As the many inclusions covered women from many ethnic backgrounds, professions, and educations, I was given a choice as to who I would like to include should I be given the chance. Which would be very cool by the way!

Anyway, the women here are known for their acts of heroism, courage, talent, dedication to academia, the arts, and many iconic feats during their lifetimes. I decided to choose a woman who inspired me as an artist and continues to represent an elegant standard of quality and attention to detail through her work, Malika Favre.

Malika Favre

Favre is a French illustrator and graphic artist who has lived in France, London, and Italy during her career as she has created minimalist works in the styles of Pop and Op art for clients like The New Yorker, Sephora, Penguin Books, Vogue, and Vanity Fair to name a few.

I first came across Favre’s work when I accompanied my mom to a Sephora store that had her work on display for their Spring 2015 product launch. I was a junior in a vocational high school, studying graphic design and trying to develop my sense of style. Favre’s work was bold, popped, and direct. A clear extension of herself that could not be misunderstood, or misinterpreted. The clarity of her work inspired me to search for my own clarity in my work, and she continues to inspire me today as my favorite contemporary artist.

Become enamored with Malika Favre’s work on her website here.

P.S. If she ever reads this,

Thank you Miss Favre, for being true to yourself through your art and investigating beauty in the smallest details.

Reference

The Dinner Party has many examples of tapestries, and plates that represent the female guest. The plate designs are often associated with vaginal artistic interpretations crafted through sculpture. Some guests like Sojourner Truth, are represented with an illustration of highlights of their feats in life.

For Malika Favre, I felt representing her work through the most common mode of consumption in a digital age felt appropriate for her place setting. However, the selection process was difficult considering many works that Favre’s catalog provided were excellent choices.

Process

Initially, I knew I wanted to represent the classic red, white, and black style derived from Favre’s logo in the place setting. It allowed me a somewhat easy way of representing her in the tapestry, and utensils. The plate was a different story.

No single work of Favre’s felt weighted enough to be a single example of her artistry. Considering the range and quality of work presented in her portfolio as seen in the gif to the right, it was a tough choice. Then I remembered that some of her vector artworks are animated.

I searched through Favre’s Instagram account and screen-captured a few of her animated works. I then converted the screen captures to video clips, and sequenced them together into one clip. Thus Favre’s plate would be empty, so as to transform from a plate to a window frame that peers into the many works of the artist’s career thus far.

But this was not enough. I needed to include something more, considering the majority of the work presented was not my own other than designing the place setting itself. Then I remembered the works I created inspired by Favre and chose Textured Dreams. This piece was a personal exploration of the beauty of curly, and textured hair. I animated my work using Adobe After Effects for this project and included it at the end of the sequence to represent Favre’s legacy as she inspires the next generation of artists like myself.

A Selection of Works by Malika Favre

Place Setting Animation

ELEVAR

Elevar

ELEVAR is a rebranding project for the Greater Philadelphia Hispanic Chamber of Commerce (GPHCC?) as a lockup identity

The Greater Philadelphia Hispanic Chamber of Commerce

The Greater Philadelphia Hispanic Chamber of Commerce is an organization dedicated to empowering Hispanic independent business owners through educational programs, seminars, pop-up events, and the like in an endeavor to benefit Hispanic businesses in the greater Philadelphia area.

That said, their name is a mouth-full.

In this project, I aim to rebrand the chamber through a lock-up approach to create a shorter, more memorable branding concept that can help to attract the businesses that they seek to empower.

Existing Branding

Overview

Established in 1990, the Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) is a not-for-profit organization devoted to promoting the advancement and economic growth of Hispanic businesses and professionals in the greater Philadelphia region. We accomplish this through educational programs, a broad range of services, and special events. The GPHCC proactively serves a diverse membership—consisting of entrepreneurs, Latino businesses, Latino professionals, corporations, and government—with the overriding goal of helping these critical constituencies capitalize on the many opportunities their diversity, enhanced by our Latino multicultural mix, offers.

Mission

To develop, promote and advocate for Hispanic business in the Greater Philadelphia region while encouraging the advancement and economic growth of the Hispanic community.

Vision

To be recognized as the premier resources organization and voice servicing Hispanic businesses as well as the major force of positive change in the Latino business community

The Greater Philadelphia Hispanic Chamber of Commerce is currently represented with a circular logo of what seems to be a resounding sound wave accompanied by the name in partially tracked type then bolded larger pt. font size.

Cultural References

Initial Font Exploration

ELEVAR seeks to empower Hispanic businesses from various industries and therefore needs to appear professional with an air of simplicity. Running an independent business is hard enough without having to figure out obscure methods to improve your revenue.

Therefore, I determined a wordmark based on an existing elegant font with a bit of tweaking would better serve the varied market that Elevar seeks to empower.

The font I initially selected is Lato, an Open Source font designed by Adam Twardoch, Botio Nikoltchev, and Łukasz Dziedzic. Upon finding inspiration in the lighter 300 pt. weight, I then moved on to developing the wordmark through a lengthy series of explorations.

Elevar | ELEVAR

Elevar | ELEVAR

Elevar | ELEVAR

Elevar | ELEVAR

Elevar | ELEVAR

Wordmark Exploration

Below you can see the evolution of the wordmark through my many studies.

Sationary

Adopting the signature red of the chamber, I took the wordmark design approach I selected from my exploration and tested it in a series of scenarioes based on professional stationery.

The very first design I created, and most commonly used in an organization like this, was the letterhead. I decided to lean into the diagonal led by the red rectangles in the wordmark to include the lockup of the chamber’s full name to enact the lockup.

From there I moved on to the business card and envelope designs that challenged my initial approach to utilize the red rectangles to deepen the branding essence.

Application examples

In today’s world, you can save a bookmark to a website on your phone and make it appear like an application. I thought of some more younger business owners possibly utilizing this unique function and took the time to develop a monogram design that could also be leveraged for an app icon.

Should the chamber ever create an app, I imagine it would look like the photo where I staged the app live on an Apple iPhone.

Taking things a step further, I thought of the inclusion of the wordmark in an office setting. The chamber at the time of my design project maintained an office presence as a part of a greater facility that housed other organizations. If the chamber wants to stand out and be easily recognized among other brands, I imagine they might print out vinyl die-cutes of the wordmark and place them on windows throughout the office and on facility directory signage.

I manipulated the image and placed the wordmark on the glass with a gentle light reflection to emulate the effect of being in a well-lit room. Granted, they may not do something like this, but I did design the wordmark to stand out and it feels really nice on glass.

Website Design

The existing site for the chamber lacks organization, typographic hierarchy, and proper use of branding colors. In this initial above the fold website design, I imagine what the chamber might be more in line with communicating to their clients.

A clean, easy-to-navigate, and well-branded experience that provides an air of professionalism. Here I focused on a design that garners trust from small-business owners who may need help trusting the future of their business with the chamber.

Elevar Ad Spot

Considering Philly is a major city, getting the word out needs to go beyond printed material. Here I found stock video footage of Center City Philadelphia, and then created a little jingle, and developed a small ad spot for the organization.

Checkout the complete video with the jingle I created to go along with the motion graphic of the wordmark logo animation below.

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